The following examples represent my work in Social Media and Brand Management for various fields.
Axon Health Associates
As Director of Marketing at Axon Health Associates, I developed and executed the marketing and corporate events plan for five offices under the Axon umbrella. From event promotions to online campaigns, all elements within the realms of sales and marketing fell under my jurisdiction.
Please see the brand development portfolio for samples of my promotional work for Axon.
Part of the core team behind the Beta launch of LabFinder, the ZocDoc of radiology and blood testing, I copywrote and advised on all aspects of marketing (distributed materials, sales pitches, letters to important clients, relationship marketing, video scripts, social media, etc.) and product development.
Manhattan Cardiology, Medical Offices of Manhattan, VioElite
Copywrote and co-developed all marketing materials from pamphlets to health fair promo items to social media to email newsletters.
As manager of all things social media related, I was responsible for updating social media platforms (Facebook, Twitter, Google+, Pinterest, Instagram, and the all-encompassing Hoot Suite) in English and Japanese with informational and original content. Additionally, I launched a new campaign on Instagram for the community to get involved in – Where does your VIVO take you?
Follow the links for more information.
As Contents Creator for Curazy (Bit Gather) viral media based in Tokyo, I was responsible for researching trends and competitors to create original English language content with mass-readership potential.
For examples, see the following links.